Libre Eau De Parfum

LIBRE: THE FRAGRANCE OF FREEDOM BY YVES SAINT LAURENT YSL, at the forefront of luxury beauty for over 50 years, unveils its new fragrance: LIBRE. LIBRE, the French word for ‘free’, pays tribute to YSL’s most defining and enduring value: Freedom. Freedom to be yourself. Freedom of choice. Freedom to live everything to the full. No compromise. Your own rules.

THE FACE OF FREEDOM In 2019, freedom dresses the contemporary woman: strong, bold and authentic. A woman powerful like ocean waves crashing against the shore. With fire burning in her soul, like flames flickering in the breeze. Bestowing strength and reaching high, like an eagle soaring through the sky. Embodied by uncompromising beauty, British singer song-writer Dua Lipa. “To be free for a woman in 2019 goes without asking. We live life by our own rules.” Dua Lipa, Global Fragrance Ambassador for YSL Beauty.

FREEDOM, IN A SCENT Libre: a grand floral Eau de Parfum, with an unequivocal YSL twist. The burning sensuality of the orange blossom flowers from Morocco, twisted with the aromatic boldness of lavender from France. Lavender, traditionally used in male perfumery is given an ultra-feminine facet culminating in a couture-infused scent with a uniquely androgynous YSL attitude. Crafted by master perfumers Anne Flipo and Carlos Benaïm.

UNWRAP THE GIFT OF FREEDOM. Gift a moment of freedom: personal and couture. Freedom to discover, surprise, pamper, indulge. Perfect for every occasion; treat yourself or your loved ones to Libre: the fragrance for those that are strong and free.